Incross (CEO Son Yoon-jung), a subsidiary of SK Networks and an integrated marketing company, announced on the 30th that it signed a business agreement with comprehensive MCN company RollQ for AI PPL business cooperation and officially launched the new product 'Starter Bundle Package' of AI-based content marketing platform Stellaise.
This agreement aims to lower the barriers to entry into the PPL market for advertisers who have struggled to access influencer marketing due to high costs and complex procedures, and to create a more efficient brand promotion environment.
The Starter Bundle package is a cost-effective product that delivers high-value marketing results even with a small budget. It consists of packages tailored to five key industries—gaming, food and beverage, beauty, lifestyle goods, and tech/IT—that account for a significant portion of Stellarize's execution. Designed to enable simultaneous content distribution across multiple channels, it offers a rapid, effective platform for advertisers seeking to increase brand awareness in a short period of time.
This package operates by matching advertisers based on PPL guidelines and unit prices established by the creator in advance. It focuses on streamlining the proposal review process and reducing viewers' resistance to advertising by applying a native content approach that naturally reflects the brand message while maintaining the creator's unique tone and manner.
Incross, powered by Stellarize's AI engine, provides sophisticated targeting and performance analysis solutions and oversees all aspects of branded content and product placement sales. RollQ will leverage a diverse pool of creators across gaming, entertainment, and lifestyle industries to handle all aspects of operations, including contract management, content planning, production, and broadcasting.
Through this collaboration, the two companies plan to combine their platform technology and creator management capabilities to provide transparent and efficient marketing opportunities for advertisers, and a stable content production environment and collaboration opportunities for creators.
Son Yoon-jung, CEO of Incross, said, “This collaboration will strengthen Incross’s competitiveness in the PPL market and provide practical solutions to advertisers looking for reasonable alternatives.” She added, “Through our collaboration with RollQ, we will build a content marketing ecosystem where advertisers and creators can grow together.”
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