Global beauty platform company CTK announced on the 30th that it has signed a strategic partnership with Silicon Valley-based venture capital firm StratMinds and will be working to advance AI-centric platform operations.
This agreement was concluded through a strategic memorandum of understanding (MOU) and a final contract, with CitiK participating as a strategic investor (SI) in a fund managed by StratMinds. The key to this partnership is a collaborative structure that focuses on discussing technology strategy and business execution from a mid- to long-term perspective, rather than focusing on short-term financial returns.
CTK plans to reorganize its entire business processes based on AI and strengthen its global beauty platform competitiveness, centered around CTKCLIP.COM. Through this collaboration, the company aims to analyze global consumer trends and market changes using AI, accelerate retail service response, simplify product development and launch processes, and simultaneously enhance execution speed and completeness.
Furthermore, the decision-making system is also being enhanced with AI at its core. CTK analyzes vast global beauty and retail data with AI to improve decision-making accuracy across all processes, from product planning to distribution strategy formulation. This helps platform users make more efficient market forecasts and develop actionable strategies.
CTC CEO Jeong In-yong said, “This MOU is not a simple investment contract, but a partnership that shares the direction of AI-based platform operation and advanced decision-making,” and added, “We will expand the scope of AI utilization centered on CTC Clip.com and strengthen our global competitiveness.”
CitiK plans to continuously enhance its AI-based platform operation practices and build a sophisticated collaboration structure with global partners and investors to enhance its technological competitiveness in the global market.
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