Incross, a subsidiary of SK Networks and an integrated marketing specialist, announced on the 3rd that it has signed an annual operating contract for the online Korean beef market hosted by the Korean Beef Self-Help Fund Management Committee and will begin operating the commerce business.
Under this agreement, Incross will handle the overall commerce operations of the online Hanwoo Market through 2026. Incross will be responsible for all aspects of operation, from site development and maintenance to planning promotional strategies, public relations and marketing, and customer management. The online Hanwoo Market is a platform designed to minimize distribution margins and supply Hanwoo beef at reasonable prices through a distribution structure that directly connects producers and consumers.
Incross plans to leverage its experience operating large-scale commerce platforms like Tdeal and Hyundai Shop, as well as its digital marketing capabilities, to revitalize the online Hanwoo marketplace. The company aims to leverage various digital advertising channels to attract new customers and, through seasonal operational strategies, contribute to stimulating Hanwoo consumption and stabilizing prices. This contract marks the first time Incross has expanded its business beyond its private sector-focused commerce operations into the public and mutually beneficial commerce sectors.
Incross will host an online Hanwoo Market promotion for the 2026 Lunar New Year holiday, its first event since being selected as an operator. The promotion will feature various benefits and customer engagement programs, focusing on high-demand holiday items such as grilled meats, soups, and bulgogi.
Meanwhile, Incross plans to continue expanding its operational agency business in the public commerce sector, leveraging its expertise in commerce operations and digital advertising technology.
- See more related articles
You must be logged in to post a comment.