Domestic adult education content company Day One Company (CEO Kangmin Lee) announced on the 3rd that it has begun a full-scale transition to a profit-centered management system throughout 2025.
According to the disclosure, annual sales reached 123.9 billion won, and fourth-quarter sales reached 33.9 billion won, a 14% increase year-on-year. Operating profit reached 4.6 billion won, turning a profit, and net income reached 4.7 billion won, strengthening financial stability.
Notably, DayOne Company surpassed a company-wide contribution margin of 50% for the first time since its founding. The cumulative contribution margin reached 48.2% for the first three quarters of 2025. This is attributed to an improved revenue model driven by AI-based content operation optimization, a profitability-focused business restructuring, and improved marketing efficiency.
By business segment, the B2B and B2G divisions, driven by the OSMU strategy, achieved a contribution margin of 60.8%, leading the improvement in profitability. The B2C division also maintained a contribution margin of 45%. The global division achieved steady sales growth, driven by expansion into new markets like Taiwan and Thailand and a localization strategy.
CEO Lee Kang-min stated, "2025 is a meaningful year in which we will simultaneously achieve external stability and profitability-focused structural improvement. This year, we will achieve sustainable growth in the global adult education market by applying AI and reorganizing our portfolio around our core businesses."
Meanwhile, DayOne Company plans to increase shareholder value by returning at least 30% of its consolidated net profit over the next three years through stock repurchases and cancellations and cash dividends.
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