– Pioneering a new genre of 'luck tech' with a probability-based reward system
– Breaking away from the standard, small-amount reward system, gaining popularity with "high rewards"
CEO Kang Dong-woo: "We will continue to provide a wider range of application experiences and rewards."

Jobis&Villains (CEO Beomseop Kim), which operates the 'Samjyeonsam, a platform closely related to daily life, the completion of the benefits of the beginning of a refund', announced on the 3rd that its luck-based app tech platform 'Luckyz' has gathered 750,000 subscribers in just one year since its launch and paid out a cumulative prize of 2 billion won.
Luckyz is Korea's first "luck tech" service, allowing users to earn lottery tickets based on their step count and receive cash and points through raffles. The "Lucky Lottery" service, originally built into the Samjjeomsam app, gained such popularity that it was spun off into a separate corporation in February of last year, establishing itself as an independent app service.
While existing rewards services offer a flat, small amount of points, Luckyz differentiates itself with a "probability-based rewards system," allowing users to enter various lotteries and expect high rewards. It's designed to encourage users to participate with excitement and anticipation in their daily lives, and by utilizing actual lottery winning numbers, it ensures transparency and fairness in rewards.
Luckyz has surpassed 750,000 cumulative subscribers through word of mouth among app tech users.
The cumulative prize money, which forms the basis of AppTech, has also surpassed 2 billion won.
Over the past year, a total of 250,000 lottery winners have won. The top 100 users, based on cumulative prize money, received over 6 million won in prize money. In the final EuroMillions draw, which offered a 300 million won prize pool, four players each won 75 million won, setting a new record for the largest single draw. This week alone, 39 million lottery tickets were entered, with the maximum number of entries per draw reaching 35 million.
Luckyz is also preparing to launch a new service that will improve the user experience.
Luckyz CEO Kang Dong-woo said, “It is very meaningful that in just one year since its launch, 750,000 customers have established this service as a way to enjoy luck in their daily lives,” and added, “We will continue to grow into a lucky tech platform that provides a variety of participation experiences and rewards.”
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