Beacon, an AI skin and scalp diagnostic solution, is expanding its service across Asia in partnership with DFI Retail Group.

– Introduction to approximately 400 Guardian and Mannings stores… Application of omnichannel integration between online and offline channels.

– A skin and hair database of over 3 million records built through joint research with medical experts.

Becon (CEO Park Min-seok), an AI-based skin and scalp diagnostic solution company, announced that it has signed a strategic partnership with DFI Retail Group, one of Asia's largest distribution companies, and will fully introduce its solutions to online and offline channels across Asia.

Through this partnership, Beacon will sequentially introduce its skin and scalp diagnostic solutions to approximately 400 Guardian and Mannings stores across key Asian markets, including Hong Kong, Indonesia, Macau, Malaysia, and Singapore, and will also gradually introduce solutions that are linked to the Guardian and Mannings mobile apps.

Prior to expanding its service in Asia, Beacon conducted a proof-of-concept (PoC) at five Mannings stores in Hong Kong last year, confirming tangible results including purchase conversion rates and increased shopping carts, and recording a repurchase intent score exceeding 6.5 out of 7.

Beacon's solution provides a personalized wellness experience through online pre-diagnosis and in-store, precise analysis. Customers can complete a simple skin and scalp condition assessment via mobile app, then visit a store for an in-depth diagnosis with a trained wellness specialist.

Specifically, Beacon leverages a database of over 3 million skin and hair samples, built through joint research with medical experts. Using a specialized scanner equipped with a high-resolution camera, UV-A LED imaging, and temperature, humidity, and odor sensors, Beacon measures 12 skin and 12 hair and scalp parameters in approximately two minutes. This data is then analyzed using AI to precisely assess the customer's skin and scalp condition.

Since its launch in March 2024, Beacon has been utilized by over 4,000 hospitals, clinics, salons, and other professional organizations in 15 countries worldwide. In April, the company will launch "Withbecon," a home care service that allows users to analyze and manage hair loss and skin conditions at home, expanding its reach into the personalized home care market.

Going forward, Beacon plans to collaborate with DFI Retail Group to gradually expand the solution across in-store and mobile environments, further enhancing services tailored to the specific market characteristics of each country, and broaden the scope of application of AI-based skin and scalp diagnostic solutions in the global retail environment.

“This partnership is a significant step forward for our wellness strategy,” said Andrew Wong, Head of Health & Beauty at DFI Retail Group. “By combining technology and expertise, we expect to provide customers with trusted advice and a consistent omnichannel experience.”

“Through our collaboration with DFI Retail Group, we can now offer Beacon’s AI diagnostic technology to more customers across Asia,” said Park Min-seok, CEO of Beacon. “We will continue to expand practical use cases across offline stores and digital channels.”

Beacon's technological prowess has been recognized through Samsung Electronics' C-Lab program, attracting investment from Samsung Venture Investment, Lotte Ventures, and last year, HB Investment, BSK Investment, Evergreen Investment Partners, and Astone Ventures. Beacon has also proven its technological competitiveness both domestically and internationally, winning the CES 2023 Innovation Award, being selected as a representative K-Beauty technology at the 2025 APEC Summit, and receiving the Minister of Science and ICT Award.