Startup Alliance publishes report analyzing Korean startups entering the US market.

Startup Alliance announced on the 5th that it has published a startup ecosystem trend report titled “Startups Entering the US Market,” which analyzes the current status of Korean startups located and operating in the US.

This report surveyed 165 startups founded by Korean entrepreneurs, including Koreans and Korean-Americans, who established headquarters in the United States. The analysis revealed that 65.4% of Korean startups operating in the US were concentrated in the Western US. Regional distribution was Silicon Valley (44.8%), Southern California (20.6%), and New York (16.4%).

By industry, regional differences were evident. Silicon Valley had a high proportion of deep tech and IT service companies, focusing on business, productivity, and healthcare. Southern California was dominated by B2C-focused industries such as content, social media, food, and e-commerce. New York was dominated by fashion, beauty, and fintech companies, while Boston and Cambridge had a high proportion of companies based in the healthcare sector.

Among the companies surveyed, 85.5% were founded directly in the United States, a significantly higher proportion of local startups than those relocating their headquarters to the US. This demonstrates the growing adoption of a global strategy aimed at verifying local market suitability and securing investment and networks from the outset.

Startup Alliance analyzed that this trend, coupled with the expanding role of the Korean startup community in the U.S., will serve as a foundation for supporting local settlement and global growth of startups.

The full report can be found on the Startup Alliance website.


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