Schaeffler Korea, a global motion technology company, announced on the 6th that it held a 'Automotive Lifetime Solutions (VLS) Division Dealer New Year's Party' at the Fairmont Ambassador Hotel in Yeouido, Seoul on the 5th.
The event was attended by 12 representatives from automotive lifetime solution dealerships, as well as Schaeffler Korea CEO Kim Jun-seok and executives. The New Year's party included a report on key activities from the previous year, an announcement of the 2026 business policy, and an awards ceremony for outstanding dealers.
Last year, Schaeffler Korea introduced a variety of new products to the domestic market, including Nox sensors, fuel injectors, oxygen sensors, actuators, and high-pressure pumps, through the integration of its product portfolio with Vitesco Technologies.
In 2026, the company plans to expand its automotive aftermarket business by launching new products, including AGM batteries, wiper blades, multipurpose lubricants, and brake and parts cleaners, centered around its premium aftermarket brand, Schaeffler TruPower.
At the Excellent Dealer Awards, Changyoung Bearing received the Grand Prize, while Sejong Parts Plus and Samil Bearing were selected as the Best Dealers. Additionally, Nakwon Bearing, Jeonwoo APS, Daeyang Sanggong, and Seojin Trading were recognized as Outstanding Dealers.
Schaeffler Korea CEO Kim Jun-seok said, “Close collaboration with our dealer partners is a key driver of growth,” and added, “We will achieve continued growth by strengthening partnerships based on trust.”
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