Sajoo, a global artificial intelligence (AI)-based direct and reverse direct purchase platform, announced that it has hired Heejae Jeong as its Chief Financial Officer (CFO).
CFO Jeong Hee-jae is recognized as a strategic expert with a deep understanding of not only management and finance but also IT technology. He graduated from Seoul National University's Department of Electrical and Information Engineering, earned an MBA from the University of Michigan, and holds the Chartered Financial Analyst (CFA) designation.
With over 16 years of experience in business development and mergers and acquisitions (M&A), he served as a Principal at Boston Consulting Group (BCG) in the U.S., where he developed growth strategies for companies in deep tech sectors such as edge computing and cloud computing. He subsequently led M&A and new business expansion efforts at global IT companies such as Krafton and Amazon.
Sajoo is a global AI-based direct and reverse purchase platform headquartered in Japan, currently operating in Korea and Japan. It utilizes AI technology to reduce the complexity of overseas direct and reverse purchase processes and provide a shopping experience similar to domestic online shopping. It features automatic calculation of additional costs such as customs fees, customs duties, and shipping costs, and localizes product information and purchase options simply by entering a URL.
CFO Jeong Hee-jae stated, “Sajoo is a company with a business model with high potential for global expansion and an organizational culture that can execute it,” and added, “We will support the company’s sustainable growth based on the financial and management strategy capabilities we have accumulated so far.”
Gilmaro Sajoo CEO said, “At a time when we are fully embarking on our global expansion, we have recruited experts who encompass technology, finance, and management strategy. We expect to accelerate our global service standardization and overseas market expansion based on this solid financial foundation.”
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