StoreLink and Target have signed an e-commerce channel operation partnership for the third consecutive year.

Storelink (CEO Yong-eun Jeong), a data-driven marketing solutions company, announced on the 10th that it has signed an e-commerce channel operation partnership agreement with a domestic food company for the third consecutive year.

This renewal builds on the trust StoreLink has built over the past two years by demonstrating its ability to operate channels optimized for the e-commerce environment, focusing on key brands such as Cheongjeongwon and Jongga.

StoreLink has provided marketing solutions across the entire Naver brand store operation, leveraging its understanding of Naver platform algorithms and risk management capabilities. It manages the entire channel operation process, including detailed page improvements and promotional planning using customer feedback analysis. It also continuously improves marketing efficiency through performance analysis.

During the collaboration period, the company's Naver brand store transactions showed gradual growth. Through platform-optimized marketing utilizing Naver Shopping search and tools, Cheongjeongwon and Jongga brand stores saw year-over-year increases of 226% and 46%, respectively. Based on purchase conversion data analysis, the company improved drop-off points, enhanced the completeness of detail pages, and contributed to higher purchase rates.

With the partnership extension, StoreLink will continue to oversee operations of Target's Naver brand store this year. The company plans to enhance channel competitiveness by enhancing its integrated services, including product planning and promotion design, detailed page planning and design, quality control guidelines, and customer touchpoint management. In line with its 2026 sales target increase, StoreLink plans to expand its dedicated operations staff and strengthen its response to large-scale promotions and customized strategies for each brand.

Additionally, to expand our market share in the food category, we will simultaneously pursue new initiatives in data analysis and marketing. We plan to enhance our proprietary data analysis solution to introduce real-time traffic and purchase pattern analysis, and expand our customer relationship management marketing efforts to drive data-driven targeting and repeat purchases.

Jeong Yong-eun, CEO of StoreLink, cited stable channel operation and performance-generating capabilities as the reasons behind the partnership's three-year succession despite the volatile e-commerce market environment, and stated that the company will continue to support its partners' growth by enhancing its data-driven marketing capabilities.

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