BHSN (CEO Jeong-geun Lim) , which operates the legal AI platform 'Allybee', released a report titled 'Paradigm Shift in Legal AI and All in One Legal AI SaaS' on the 10th, which analyzed the structural changes in the global legal tech market.
This report highlights a key shift in the global legal tech market, shifting from a traditional "data repository" focus to a "business automation agent" focus. While previously, subscription-based services focused on searching case law and legal information were the norm, the recent emergence of general-purpose AI agents is reducing the value of the simple information retrieval market.
The report assessed the restructuring of search-centric business models as a sign of a generational shift in business models, rather than an industry crisis. Citing examples of stock price fluctuations at global legal information companies, the report explained that specialized domain understanding and practical data are still necessary for practical application in corporate business.
In particular, BHSN emphasized that private practice data and ontology-based knowledge systems are key to legal AI's competitiveness. Contracts, regulatory responses, and dispute data generated by law firms and large corporations are difficult for general-purpose AI to access. Therefore, the ontology structure, where lawyers directly design relationships between data, enables accurate execution and search. This differentiates Allybee as an action-oriented AI applicable to real-world tasks without hallucination.
BHSN defines Allybee as an all-in-one legal AI SaaS that integrates and supports corporate workflows, including contracts, taxation, and financial and regulatory compliance. The platform reflects the company's internal decision-making structure and risk assessment flow, and as usage data accumulates, it creates high switching costs and lock-in effects.
While existing legal tech services were focused on individual lawyers, the market is expected to expand into a B2B, enterprise-wide platform for large corporations, financial institutions, and government agencies. A multi-vertical structure reflecting industry-specific practices is expected to be a competitive factor.
The report also highlighted BHSN's global corporate collaborations. With Global Company T, the report explored the potential for linking tax, customs, and trade data with Asian legal data. With Global Company S, the report explored the potential for linking contract and regulatory data within a CRM environment. The report emphasized the significance of combining global infrastructure with Asian operational data.
Lim Jeong-geun, CEO of BHSN, said, "The legal tech market is shifting from a search-centric to an execution-centric approach. Companies must consider AI adoption beyond simple functional comparisons and consider the actual execution and data accumulation perspectives." He added, "BHSN will continue to expand its execution-centric legal AI based on practical data and workflows from Asian companies."
Allybee has proven its technological prowess through projects with major corporations such as Hanwha Solutions, CJ CheilJedang, and Aekyung Chemical, and is currently expanding into an all-in-one legal AI SaaS that standardizes AI agents for large corporations. BHSN plans to launch "Cue," a contract-focused AI platform, in March. This agent platform is designed to integrate contract drafting, review, storage, and execution management.
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