Bianbl Biotech, a subsidiary of green bio specialist company Genolution and a plasma beauty solution specialist, announced on the 10th that it has hired distribution and marketing expert Heo Geun-hyeok as its new sales representative to strengthen brand awareness and improve its sales structure.
This acquisition is a strategic move to combine Bianble's plasma technology with strategic distribution and marketing capabilities to expand its existing home shopping-centered sales structure to its own mall and overseas channels, and to strengthen mid- to long-term profitability.
With the appointment of CEO Heo, Bianbl is prioritizing the advancement of its repeat purchase structure, building on its home shopping success. Having previously expanded customer touchpoints through home shopping, Bianbl now plans to optimize its distribution cost structure and increase conversion rates on its own online mall to improve sales quality. Furthermore, the company plans to establish a CRM system leveraging customer data to establish a stable foundation for repeat purchases.
CEO Heo Geun-hyeok began his career at Buena Vista after graduating from the University of Southern California's School of Cinematic Arts. He is a distribution and marketing expert who has served in various roles, including as a live broadcast producer and team leader at GS Home Shopping, Head of Sales and Marketing at Mary Kay, President of the Distribution Business Unit at Samsung Medi Healthcare, and Head of the New Business Unit at Almus. At Bianble, he plans to leverage home shopping as a customer acquisition channel and implement a retention marketing strategy that converts acquired customers to the company's online presence.
Biangbl has set 2026 as a turning point for its global expansion, pursuing two growth strategies. Beginning with the Japanese market, the company plans to accelerate the globalization of its flagship product, "Biangblis Pretti," by simultaneously targeting both online and offline distribution channels. Furthermore, the company plans to gradually expand its overseas sales pipeline through local partnerships.
In addition, we are strengthening our strategy of offering a total beauty care solution that combines plasma devices and cosmetics by launching a new lineup of high-functionality cosmetics. The new products, scheduled for release in the first half of the year, were designed with synergy with plasma devices in mind, aiming to expand our premium lineup and enhance our portfolio.
Sales Director Heo Geun-hyeok stated, “We will leverage the success we’ve achieved through home shopping to build a repurchase structure centered around our own mall and strengthen our profitability-focused operating system to build a foundation for sustainable growth.”
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