PRTN Co., Ltd., which operates the high-protein fast food brand PROTEINER, announced on the 11th that it has attracted new investment through a seed round.
This investment round was participated by Schmidt, Mark & Company, Base Ventures, BA Partners, and Xsquared. Based on this investment, the company plans to fully implement its supply chain (SCM) enhancement and store expansion roadmap, expanding protein-centric food culture into the daily lives of more people.
Since opening its first store in Seolleung in 2021, Proteinner has operated five directly-operated stores in major office districts in Seoul, offering "high-protein meals that anyone can enjoy every day without burden." By applying sous-vide cooking techniques to all menu items, even low-fat cuts are standardized for consistent quality, and each serving provides a balanced meal with an average of 40g of protein and no added sugar.
Menu prices range from 7,500 won to 10,000 won, and the average per-customer price at directly-operated stores is around 12,000 won. The company boasts a high level of loyalty among customers in their 20s and 30s, with a significant number of new customers returning. Even in a small, 45-square-foot store, the company boasts stable performance, generating monthly sales exceeding 120 million won.
With increasing franchise inquiries, PRTN is leveraging its experience in direct operations to steadily expand its stores. To achieve this, it plans to enhance its supply chain and operational processes and establish a management system that minimizes quality variations between stores, laying the foundation for sustainable growth.
The investment industry evaluated this investment decision as being based on Proteinner's operational experience and brand competitiveness in the high-protein and health food market. Kim Jung-yoon, a senior analyst at Schmidt, stated, "Proteinner is structurally standardizing the high-protein convenience food market by establishing its own sous-vide-based raw meat distribution and processing method. This investment will further enhance the supply chain and elevate operational standards across the market."
Bae Doo-hwan, CEO of PRTN, said, “With this investment, we will refine our supply chain and operational system, establish a stable foundation for expansion encompassing both direct management and franchises, and accelerate brand growth.”
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