Lifestyle tech company Coversummon (CEO Jaeho Lee) announced that it participated in the world's largest fashion fair 'Première Vision Paris' held in Paris, France from February 3rd to 5th for the third consecutive time and showcased its air tech technology and new lineup.
Première Vision, held annually in February and September, is a global fashion and textile exhibition featuring approximately 1,200 companies from 44 countries, sharing seasonal trends and innovative technologies. Cover Summon set up a booth in the "Smart Creation" section, highlighting technological convergence and sustainable materials, and showcased its AirTech-based product line.
During the exhibition, the booth was visited by representatives from European fashion brands, who consulted on the "Air Jacket Kit" and "Air Pillow Kit." The company explained that buyers who witnessed the product's functionality and design on-site subsequently requested samples and proposed business meetings.
This exhibition also saw the debut of the new product, "6 Module Air Down." This product features a structure with air modules connected to the torso, sleeves, and neck, achieving warmth and volume solely through air, without the use of animal-based filling.
Additionally, CoverSermon was invited to the French fashion school IFM (Institut Français de la Mode) during the exhibition period to hold meetings related to research and development. The two parties plan to present the 'CVSM x IFM' collaborative work, which combines airtech technology and design capabilities, at the opening show of Paris Fashion Week Women's F/W, which will be held from March 2nd.
CEO Lee Jae-ho stated, “Through our three consecutive participations, we have confirmed the global market’s interest in airtech technology,” and added, “Based on our technological prowess, we will continue to expand collaborations with global brands and buyers.”
Meanwhile, Coversummon is preparing to participate in 'The Material Show' held in Portland, USA in March and 'Performance Days' held in Munich, Germany.
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