
Joonggonara (CEO Choi In-wook), a secondhand goods trading platform, announced on the 11th that it achieved its monthly break-even point (BEP) based on operating profit in January for the first time since its founding. During the same period, the transaction volume and number of Secure Payment transactions increased by 200% and 270%, respectively, compared to the same month last year, reaching all-time highs.
This achievement is attributed to the "Safety Guarantee Project," implemented in the second half of last year. Joonggonara implemented secure payment as a standard feature in its app and website, creating an environment where users can transact without fear of fraud. The company explained that this initiative expanded the proportion of secure payment transactions, boosting commission revenue and preventing fraudulent advance payment methods.
Joonggonara is also pursuing a strategy of improving its profitability. Earlier this year, it implemented organizational restructuring and business restructuring to reduce fixed costs and improve operational processes. Through these measures, it aims to simultaneously boost transactions and stabilize its profit and loss structure.
Going forward, we plan to expand our service infrastructure, including customized logistics services, including large-scale cargo delivery, and dedicated warranty products. We also plan to enhance our technological protection system to minimize transactions that circumvent Secure Payment. Through these efforts, we aim to create a safer and more convenient transaction environment and strengthen the foundation for sustainable growth.
Choi In-wook, CEO of Joonggonara, stated, “As a result of improving our service structure with transaction safety and securing user trust as our top priorities, a virtuous cycle where safety leads to growth is taking hold.” He added, “We will strengthen operational efficiency and platform competitiveness with the goal of turning a profit in the first quarter.”
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