The Ventures (CEO Kim Chul-woo), a specialist early-stage investment firm, announced on the 12th that it has completed the buyout of Chicken Plus Vietnam. There will be no changes to the existing management or personnel, but The Ventures will assume majority shareholder status.
The Ventures established a project fund for overseas investment and secured the status of the company's largest shareholder. The company explained that this structure goes beyond the traditional minority investment model, allowing it to directly invest operational capabilities as the largest shareholder.
A major domestic chicken franchise company participated as a strategic investor (SI) in this project fund. The Ventures plans to leverage its established local store network and operational infrastructure to leverage the sauce technology and operational expertise of a Korean chicken franchise. Through a delivery-focused, small-scale store strategy, the company aims to secure 270 stores across Vietnam within four years.
Furthermore, the company plans to establish its own chicken farm and vertically integrate the chicken value chain, internalizing the entire process from raw material procurement to production, distribution, and sales. This will ensure cost competitiveness and quality control efficiency.
According to market research firm Euromonitor and a local report, the Vietnamese restaurant market is projected to reach approximately $31 billion by 2025, representing a growth of over 10% year-on-year. Driven by a high proportion of young people under 35 and rising incomes, demand for Korean food delivery is also growing.
Daehyun Kim, a partner at The Ventures who oversees Vietnam investments, said the purpose of this acquisition was to increase asset value by combining the Korean restaurant system with local infrastructure.
The Ventures has been investing in logistics data solutions and e-commerce startups, primarily in Vietnam and Malaysia, and with this acquisition, it has expanded its investment scope to the restaurant industry.
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