
VIVER , a C2C-based luxury watch trading platform, announced on the 12th that it has surpassed KRW 300 billion in cumulative transaction volume. This achievement comes just three years and five months after launching its service as a single watch category in August 2022.
Viber, Inc., a subsidiary of Dunamu, operates the luxury watch trading platform Viber. The company explained that it is expanding its business in the real-world asset trading market based on its technological prowess and expertise.
Viber achieved cumulative transaction volume of 100 billion won by the end of 2024, surpassing 200 billion won in mid-2019, and recently reaching 300 billion won. Over the past two years, the number of monthly products handled, the number of visitors, and the monthly transaction volume have all more than quadrupled.
Viber's growth is attributed to its technology-based commerce strategy. Viber introduced "VIVER ONE," an AI-based conversational concierge service, and "VIVER AI Lens," a deep learning-based image search service. These enhancements enhance user convenience in searching for watch information and conducting transactions. The company also announced that it has maintained zero misinterpretation cases since its launch.
Viber currently supports transactions for over 21 brands, including Rolex, Patek Philippe, Cartier, Vacheron Constantin, and Audemars Piguet. The highest price for a single transaction was 180 million won, and the lowest was 750,000 won. This demonstrates that transactions are occurring across a wide range of price points and brands, rather than being concentrated on specific brands.
We're also expanding our online and offline strategy. Last October, we opened a second showroom at Lotte Hotel World in Jamsil. Following our existing Apgujeong showroom, we plan to expand our reach to the Jamsil commercial district and attract a diverse customer base, including tourists and wedding seekers.
Viber CEO Moon Jae-in stated that this achievement was the result of customer trust and service innovation, and that the company will continue to enhance its services by utilizing AI technology in the future.
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