Nol Universe (CEO Lee Cheol-woong) announced on the 13th that it signed a business agreement with the Busan Tourism Organization (CEO Lee Jeong-sil) and SM C&C (CEO Park Tae-hyun) to attract tourists and operate ticket sales for the 2026 Busan One Asia Festival.
The business agreement ceremony was held on the 12th at the 10X Tower in the 2nd Pangyo Techno Valley in Geumto-dong, Seongnam-si, Gyeonggi-do, and was attended by officials including Lee Cheol-woong, CEO of Nol Universe, Lee Jeong-sil, President of Busan Tourism Organization, and Hong Jun-hwa, Head of the Advertising Business Division at SM C&C.
The three organizations agreed to pursue joint marketing, publicity, and promotions to ensure the successful hosting of the 2026 Busan One Asia Festival and to attract domestic and international tourists.
Noluniverse will sponsor the 2026 Busan One Asia Festival and handle official ticket sales and distribution through its platform. To boost Busan tourism among foreign tourists, the company plans to develop and sell package products linked to major travel products, such as the Visit Busan Pass.
The Busan Tourism Organization will oversee tourist attraction, domestic and international promotion and marketing, while SM C&C will oversee program planning and overall operation. Each organization plans to expand the number of visitors and revitalize local tourism through a division of responsibilities.
Hosted by the Busan Metropolitan Government and co-hosted by the Busan Tourism Organization and SM C&C, the Busan One Asia Festival, which first took place in 2016, has established itself as a global music festival featuring Hallyu artists. This year's event will kick off with a park concert at Busan's Hwamyeong Ecological Park on June 20th, followed by a BIG K-pop concert at the Busan Asiad Stadium on June 27th and 28th.
- See more related articles
You must be logged in to post a comment.