Decamp is recruiting companies to support K-consumer goods startups entering the US market.

Startup growth partner Decamp (CEO Park Young-hoon) announced that it is recruiting companies to participate in the 'Stanford Consumer Goods Accelerating Program', which supports K-consumer goods startups' entry into the U.S. market and local settlement, until the 28th.

This program is a result of a strategic partnership established between Decamp and Stanford University's Stanford Center for Innovation & Design Research in December of last year. It primarily targets consumer goods startups that are seriously considering entering the US market.

The recruitment process is open to K-beauty and K-food startups that are selling or planning to launch physical products such as food, cosmetics, and health functional foods. Companies preparing a brand renewal or rebranding targeting the global market or targeting the US MZ generation are also eligible to apply. The final selection process requires the full participation of the founder or a C-level team member.

Applicants will undergo a document screening and online interviews, with the final selection taking place on March 31st. Selected companies will participate in the program, which will begin with a launch ceremony at Decamp Seolleung on April 7th and will then be held at Stanford University and the San Francisco Bay Area. This program will allow them to conduct local consumer research, operate offline pop-ups, and re-establish brand positioning and go-to-market strategies tailored to the US market.

Additionally, participants will receive training on US online and offline sales channel strategies, mentoring on local retail structure and store entry strategies, and networking opportunities with local investors and brand experts. After the program, participants will also be provided with access to Decamp's global partnership networking sessions and follow-up investment opportunities.

DeCamp Global Business Director Ha Hye-rim explained that for domestic startups to establish themselves as sustainable brands in the US market, they need to understand local consumer lifestyles and have sophisticated rebranding strategies, and announced that they will actively support the global growth of promising domestic companies through their collaboration with Cider.

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