Global sports technology company Creates announced that it will participate as a main sponsor in the Maeil Golf Expo 2026, which will be held at COEX in Seoul from February 20th to 22nd.
Maeil Golf Expo is Korea's largest golf industry exhibition, a B2C/B2B event featuring companies and stakeholders in golf equipment, technology, practice ranges, and distribution. Resuming its participation as a main sponsor last year, Creates aims to leverage its global technological competitiveness to establish brand leadership and expand its business base in the domestic market.
At this exhibition, Creates will showcase its AI- and software-centric golf platform strategy. AIMY, a generative AI-based interactive golf coaching solution, analyzes swing video and ball/club data to provide personalized feedback, and is presented as a platform with the potential to expand into subscription services.
An experience zone for the Unreal Engine-based screen golf game GameDay will also be available. It offers a competitive and community-focused experience through global simultaneous tournaments and group competition features. Future expansion into digital content revenue models, such as online competitions and leagues, is also possible.
The new launch monitor EYE XT, targeting the domestic indoor golf market, and the robotic arm-based precision measurement system INDIGO will also be unveiled. The EYE XT boasts a compact design and high accuracy suitable for various indoor environments, while INDIGO demonstrates CREATS' technological prowess as a device that verifies sensor accuracy and analyzes data.
Creates plans to introduce a golf data platform ecosystem integrating hardware, AI, and content to the domestic market and establish a subscription-based SaaS-based recurring revenue structure beyond equipment sales. The domestic market is considered a key growth market, boasting a high indoor golf penetration rate and rapid adoption of digital services.
A Creats representative stated, “This exhibition is a starting point for expanding our global technology and platform strategy into the domestic market, and we will build a stable foundation for growth by expanding the proportion of AI and data-based subscription services.”
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