Style commerce platform Able (operator Able Corporation) announced on the 23rd that it has amassed an average of 400 million customer behavior big data items per day, securing approximately 150 billion data points last year. The massive scale and high precision of this data are noteworthy.
Customer behavior big data refers to a database (DB) that records user shopping behavior, including product exposure, clicks, wishlists, cart additions, and orders. Ablely labels all in-app behavioral data by user ID and accumulates it in real time as a continuous dataset. A key feature is that it includes behaviors that don't lead to clicks or purchases as preference information.
By 2025, accumulated data will exceed 150 billion, of which product and market wish lists, reviews, and shopping cart data reflecting purchase intent will exceed 3.5 billion. Last year alone, 800 million new data items were added. Data spanning diverse categories, including fashion, beauty, and food, will be used to enhance the accuracy of cross-category recommendation technology.
Abley's ability to secure such a large amount of data stems from its high traffic volume. According to WiseApp and Retail, Abley's monthly active users (MAU) reached 9.34 million in January, ranking first among vertical commerce platforms for fashion, beauty, and food. The app also saw a total of 490 million minutes of user time, the highest among specialty online shopping malls.
The high proportion of MZ generation users is also a factor in increasing data density. As of last month, users in their teens to thirties accounted for 73% of the total, ranking first among specialty malls in terms of the number of users in each age group.
Able's CTO, Choi Ha-neul, stated, "Big data is a core competitive advantage that underpins platform development potential, including AI technology and product capabilities." He added, "Through our overseas shopping app 'Amood,' we are also securing robust data capabilities in the Japanese market." He added, "Going forward, we will predict every customer's preferences with just a few clicks, provide customized products and services, and complete a global 'taste graph.'"
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