Estefarm Co., Ltd. announced that it participated in the international medical equipment exhibition 'WHX Dubai (formerly Arab Health)' held in Dubai, United Arab Emirates (UAE) from February 9th to 12th and introduced a variety of skin booster lineups including its representative product QTFill PLUS.
WHX Dubai is the leading medical device and healthcare exhibition in the Middle East and Africa, serving as a key business platform for exploring the latest trends and technologies in the global medical device industry. This year's event was a huge success, with approximately 4,300 companies from over 180 countries participating and over 230,000 healthcare professionals and buyers attending.
At this exhibition, Estefarm Co., Ltd. focused on promoting its Skin Booster product line, centered around QTFill PLUS. QTFill PLUS is CE MDR-certified, meeting international standards for efficacy and safety, and has established a reputation for reliability in the global market. At the event, active consultations with buyers and medical professionals from the Middle East confirmed strong interest in the product.
In particular, Estefarm Co., Ltd. has signed a partnership with ZAVANEX, a local company in the United Arab Emirates, for QTFill PLUS. Through this partnership, Estefarm plans to strengthen its distribution and marketing network in the Middle East and jointly implement strategic brand marketing tailored to the local market. An Estefarm representative stated, "Based on our collaboration with ZAVANEX, we will rapidly expand the awareness of QTFill PLUS in the Middle East."
Esthepharm Co., Ltd. plans to further strengthen its QTFill PLUS brand marketing in the Middle East. Through diverse activities, including academic programs for local medical professionals, product training, and digital marketing, the company aims to enhance brand competitiveness and accelerate its penetration of the global aesthetics market, using the Middle East as a bridgehead.
“We have personally witnessed the positive response to QTFill PLUS at WHX Dubai 2026,” said Oh Se-eok, CEO of Estefarm Co., Ltd. “We will build a stable partnership in the Middle East market by leveraging product reliability based on CE MDR certification and leap forward as a global aesthetic brand.”
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