AI startup Wadle (CEO Park Ji-hyeok) has established Wadle Labs, a subsidiary in San Francisco, focusing on its AI growth agent, Gentoo, and is expanding its global presence. Co-founder and Director Yong-won Cho will serve as CEO of the US subsidiary.
Wardle proved its technological prowess by taking first place among 93 teams at the 'OpenAI GPT-5 Hackathon' held in San Francisco last August, and completed market verification by signing paid contracts with around 10 US brands after launching Gentoo on the US Shopify App Store in September last year.
Localization tests have shown that four e-commerce companies that implemented Gentoo achieved successful initial results, with average monthly transactions increasing by more than 35% in just four months. While the domestic version focused on improving purchase conversion and automating repetitive inquiries, the global version leverages digital clones to act as an "AI shopping mall operator," analyzing and improving factors hindering purchase conversion across the entire shopping mall.
Ward plans to target e-commerce companies in the US market with its "AI-based real-time conversion rate improvement" strategy. Positioning itself as an actionable AI agent, aiming to increase sales conversion and orders, rather than a simple chatbot, Ward plans to expand its business across North America through local partnerships and data-driven model enhancements.
“We have confirmed that our Gentoo technology is competitive on the global stage, and based on this, we have achieved results that lead to actual contracts in the US market,” said Cho Yong-won, CEO of Wadlabs. “We will continue to advance the AI structure optimized for the US market to support the growth of global e-commerce sales.”
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