Lafdi , which operates the affiliate marketing service 'LinkD', announced on the 23rd that it graduated with excellent grades from the Gyeonggi Northern Youth Entrepreneurship Academy operated by the Small and Medium Business Administration and received the Chairman's Award.
The Youth Entrepreneurship Academy is a flagship startup support program under the Ministry of SMEs and Startups. It fosters young entrepreneurs with promising ideas and innovative technologies. Lafdi participated in the 15th class of the Gyeonggi Northern Youth Entrepreneurship Academy and received an excellent evaluation in the final evaluation, recognizing its growth potential and marketability.
LinkD is a service that helps brands design and operate their own affiliate marketing strategies. It integrates with major online shopping platforms like Cafe24, Godomall, and Makeshop, and can also be used by independent online stores. Its adoption is expanding, particularly among brands that recruit numerous influencers and implement performance-based marketing.
During the program, Lafdi enhanced its service to automate the entire affiliate marketing process, including influencer recruitment, sales tracking, and cash settlement. Through this process, it secured 1,000 brands and 5,000 influencers, achieving a cumulative transaction volume of KRW 6 billion.
The company plans to use this award as an opportunity to strengthen its position as a technology-based marketing partner. CEO Oh Se-yong stated that the Youth Entrepreneurship Academy provided support for infrastructure that can be difficult for startups to secure, including funding, marketing, taxation, and labor. He also expressed positive feedback on the support provided by CNT Tech, the operating company, and stated that the company will continue to grow through collaboration with alumni companies.
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