Global SNS data analysis company Featuring (CEO Ji-Hoon Jang) announced on the 24th that 360-degree women's wellness brand Lael Korea (CEO Bin-Na Won) has increased the efficiency of its marketing work by over 60% since introducing the AI all-in-one influencer marketing solution 'Featuring'.
Last year, Lael Korea introduced a featuring service to automate tasks such as influencer search, collaboration fit assessment, and campaign proposals during a large-scale influencer seeding project. A seeding project is a marketing strategy that provides products to multiple influencers, generating and disseminating experience review content.
Previously, researching influencers targeting women in their 20s and 30s took over a week. However, now, by leveraging a keyword-based list creation function, the process has been shortened by approximately 60%. This reduces the burden of repetitive tasks and creates an environment where people can focus on campaign planning and strategy development.
Additionally, Lael Korea utilizes its "Influencer Ranking" feature to identify monthly popular influencers across categories like beauty, lifestyle, and health. By proactively securing influencers who align with the brand image, the company diversifies its collaboration structure across product lines and strengthens its marketing competitiveness.
A representative from Lael Korea stated that they are using various performance indicators and influence data, such as follower growth trends and comment response analysis, in their campaign operations.
Jang Ji-hoon, the representative of Featuring, said that Lael Korea is a domestic women's wellness brand that has achieved the number one spot in sales on Amazon in the US, and that it will increase the marketing efficiency of domestic and foreign brands by supporting data-based influencer exploration and decision-making.
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