All My Tour recorded 11.3 billion won in transactions in January, a 125% increase year-on-year.

All My Tour announced on the 25th that it recorded a transaction amount of 11.3 billion won in January 2026, exceeding 10 billion won in monthly transaction amount for the first time since its establishment.

This represents a roughly 125% increase compared to the same month last year and a roughly 49% increase compared to the previous month. During the same period, room sales increased by approximately 168%, demonstrating upward trends across transaction volume and operational indicators.

This performance is believed to be driven by growth in the B2B sector. The company explained that its strategy of diversifying its distribution structure by expanding direct-contract accommodations and sales channels, centered around its Bedbank business, was effective. Bedbank is a distribution solution that secures a large volume of hotel and accommodation products and then supplies them to B2B partners, including global travel agencies and OTAs, through a real-time search and reservation API.

All My Tour's B2B transaction volume in January increased approximately 313% year-on-year. The number of direct contract partners increased approximately 44%, and the number of sales channels surged approximately 4,300%. This indicates that the company has entered a phase of structural growth, where its supply chain and distribution network are expanding simultaneously, beyond just transaction volume.

Global partnership expansion continues. Following its collaboration with Southeast Asian travel tech company TA Network in November of last year, AllmyTour partnered with UAE-based dnata Travel in January of this year to expand into the Middle Eastern market. The company also signed an agreement with Japan's Rakuten Travel Exchange to integrate accommodations in both countries. This strategy aims to gradually connect distribution networks in Southeast Asia, the Middle East, and Japan, solidifying its position as a global bedbank.

Technological advancements are also being pursued. All My Tour is building an automated ecosystem by introducing agentic AI to automate room rate setting and operational decision-making and expanding API integration. Furthermore, the company has deployed on-site development staff to develop an ontology-based hotel operating system (OS) solution. The key is to standardize and integrate hotel-specific room and option data based on a semantic framework, thereby linking inventory and rates with global distribution channels.

This year's annual target transaction volume is 120 billion won. With the number of foreign tourists visiting Korea projected to exceed 20 million by 2026, the company plans to leverage its accumulated technological prowess and hotel resources to meet the growing inbound demand and become Northeast Asia's leading bedbank.

CEO Seok-Gyu Seok stated that this achievement proves the competitiveness and scalability of the Bedbank business model, and that he plans to pursue structural innovation in the hospitality industry through the development of an agentic AI and ontology-based hotel OS in the future.

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