
Superb AI announced on the 25th that it will participate in the 2026 Smart Factory & Automation Industry Exhibition held at COEX from March 4th to 6th.
This exhibition, co-hosted by the Korea Industrial Intelligence Association, the Smart Manufacturing Innovation Promotion Group, and the Korea Machine Vision Industry Association, is Asia's leading industrial exhibition. This year, under the theme "Autonomy, the Driver of Sustainability," it will showcase innovative manufacturing technologies such as smart factories, industrial automation, robotics, and AI.
During the exhibition, Superb AI will unveil its "Superb Platform," which supports the entire vision AI development process, and "ZERO," an industry-specific vision foundation model that can be immediately applied without data labeling. Based on zero-shot technology pre-trained on massive image data, ZERO can recognize objects without separate data labeling, reducing the time and cost required for companies to adopt AI.
Additionally, the company is introducing the "Superb Video Analytics" solution, which leverages existing CCTV infrastructure. This solution detects in real time instances of failure to wear hard hats or vests, trespassing into hazardous areas, workers falling, fire, and smoke, and can be configured in a hybrid manner to accommodate diverse environments, including on-premise, cloud, and edge devices.
The "Standard Operating Procedure (SOP) Compliance Monitoring" solution uses vision AI to analyze worker compliance with manuals. It learns from existing text- and image-based work instructions to visualize step-by-step execution and time required, and provides alerts when steps are out of order, supporting process efficiency and quality control.
Vice President Lee Hyun-dong and Business Division Head Lee Jae-min will present at the conference, which will be held as a side event. At the "Autonomous Manufacturing Innovation Conference" on the 4th, Vice President Lee Hyun-dong will present "A 3-Step Roadmap Beyond AI Adoption to Autonomous Manufacturing." At the "Industrial Intelligence Conference" on the 5th, Business Division Head Lee Jae-min will present "The Next Evolution of Industrial AI: Expansion into Physical AI and Challenges."
At the exhibition booth, on-site seminars will also be held on topics such as 'Data and AI Model Learning and Distribution Strategies for Autonomous Manufacturing', 'Vision AI-based Industrial AX Application Cases', and 'Strategic Partnerships for Accelerating the Adoption of AI in Industrial Fields'.
Meanwhile, Superb AI is also focusing on "physical AI," which combines AI with hardware such as robots and heavy equipment. Through its participation in the AI Foundation Model Project consortium led by LG AI Research, the company is developing technology to create a 3D digital twin of the actual environment in which robots will be deployed and generate synthetic data for AI training.
Kim Hyun-soo, CEO of Superb AI, said that they will be showcasing a large number of solutions that can be immediately applied in manufacturing sites, and that visitors will be able to experience firsthand how to automate industry and improve efficiency.
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