KREAM (CEO Kim Chang-wook), a limited edition trading platform, has released six months of transaction data for its used luxury goods trading service, "Vintage." Renovated in August of last year, Vintage expanded its brand lineup and improved user accessibility, resulting in a sharp increase in both transaction volume and transaction value.
Analysis through January 31, 2026 revealed that the number of transactions in the vintage category increased by 203% and transaction value by 93% year-on-year. The range of items traded expanded, from high-end to niche, satisfying a wide range of user demand. The Hermès "Birkin 25 Etoupe Gold-plated" reached a record high of 39 million won, while premium watch categories, including Rolex, saw a 363% year-on-year increase in transaction volume.
Cream's advanced inspection system is also considered a factor in its growth. All products undergo verification for authenticity and condition by a professional inspection team, and high-end brands like Chanel, Hermès, and Louis Vuitton occupy the top spots in transactions. Prada and Balenciaga, brands favored by the 2030 generation, saw their transactions increase sixfold and 15fold, respectively, reflecting the demand of younger consumers.
Beyond bag-focused transactions, transactions in fashion accessories, including jewelry and accessories, also increased by 203% year-on-year. In particular, the Chrome Hearts "Tiny Cross Charm" was the most traded item since the vintage service was revamped. A Krim representative stated, "Through rigorous screening and a diverse brand curation, we plan to enhance the environment where users can easily browse and trade items."
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