Cell Biotech's probiotic brand DUOLAC announced on the 26th that it has signed a strategic business partnership (JBP) with Naver and is establishing a platform-based joint growth system. The signing ceremony was held on the 25th at Naver's headquarters in Seongnam, Gyeonggi Province, and was attended by Cell Biotech's Brand Strategy Office Director Jeong Hye-ji and Naver's E-KAM Center Director Lim Hyeon-dong. The two companies jointly set annual growth goals for the DUOLAC Naver Store for 2026 and decided to pursue implementation strategies to achieve them.
This agreement goes beyond simple store openings and focuses on jointly designing category growth. The two companies plan to review key collaboration initiatives through annual roadmaps and regular consultation meetings, laying the foundation for mid- to long-term expansion. Duolac will strengthen its differentiation within the category by expanding Naver-exclusive products, focusing on strategic products, enhancing price competitiveness, and developing new product concepts.
Furthermore, the company will leverage Naver's commerce and data-driven marketing infrastructure to enhance its online sales competitiveness. Furthermore, it will pursue customer engagement strategies such as expanding its main event accounts, streamlining search and print advertising, strengthening its CRM operations, and issuing regular repurchase coupons. Naver's market data and consumer trend information will be incorporated into product planning and marketing strategies, and the company will explore opportunities for integration with logistics, membership, and marketing services to further strengthen its brand competitiveness.
Duolac is currently ranked first in sales in the Naver Probiotics category, led by its Duolac Duo D-Drops, and plans to continue to strengthen its leadership in the category through this JBP with a core product-centered strategy and differentiated promotions.
A Cell Biotech official said, “The two companies will strengthen their collaboration as strategic partners who will create category growth together beyond simple transactions, and establish a virtuous cycle system that includes fostering new products, developing exclusive products, participating in large-scale events, and strengthening CRM.”
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