Korea's leading expert platform, Cremon , announced on the 26th that it won the grand prize (Winner) in the Communication category of the '2026 Asia Design Prize'.
The Asia Design Prize is an international design award with participation from 31 countries around the world, where designers and companies showcase their innovative design values. Approximately 1,500 entries were submitted for the 2026 awards, and a 39-member global jury selected the winners based on a comprehensive evaluation of aesthetics, originality, practicality, and technical excellence in the categories of Space, Product, and Communication.
Kmong recently won the grand prize in the Communications category for its rebranding design. This rebrand shifted away from its previous monkey-centric brand image and focused on strengthening its identity as a professional business platform. The alphabet "K" wordmark, a key design element, features an upward curve, symbolizing the mutual growth of professionals and clients through the platform. The rebrand was praised for maintaining brand heritage while enhancing its professional image by reinterpreting the curved monkey tail, a past brand asset, in a modern way.
The color scheme has also undergone changes. The existing "Cream Yellow" has been combined with green and black, which symbolize trust and success, to emphasize professionalism and stability. A consistent tone and manner has been established across both online and offline channels, and the "ㅋ" and "ㅇ" in the Korean logo have been transformed into arrows symbolizing growth, ensuring a sculptural unity with the English logo.
A Kmong representative stated that this award represents international recognition for the company's efforts to strengthen its identity as a human cloud platform through rebranding. Furthermore, they stated that based on this strengthened brand identity, they plan to provide a consistent brand experience for both professionals and clients, and to foster a stable and trustworthy business environment.
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