NBT partners with Ablely to build and operate an Offerwall service.

Envy, a comprehensive point platform specialist, announced on the 27th that its "Addison Offerwall" has partnered with style commerce platform Ablely to build and operate an offerwall service. Through this partnership, Ablely users will be able to earn Ablely points for free by completing simple missions within the app.

Ablely is a vertical commerce platform with over 10.05 million monthly active users (MAU) as of May 2025. Cumulative app downloads have surpassed 55 million, and the platform is expanding its categories beyond fashion to include beauty, lifestyle, and food.

Able users can access the Offer Wall by clicking the Points icon located in the upper right corner of the app. By completing simple tasks like installing the app, signing up, or subscribing to social media, you can earn Able points for free. These points can be used immediately for shopping within the Able app.

NBT expects this partnership to significantly expand the reach of advertisers in the fashion and beauty categories. As of May 2025, the Ablely app was launched approximately 660 million times, with an average of over 20 million daily accesses. The average monthly usage time per user, which indicates app engagement, also stands at 1 hour and 1 minute.

NBT's Addison Offerwall is a leading domestic offerwall network service, partnering with over 121 media outlets, including major platforms like Naver Webtoon, Naver Pay, Toss, and Baedal Minjok. The "Addison Partner Center," which opened in July, allows self-integration from contract to implementation. Furthermore, the recently introduced "Hybrid SDK" minimizes partner development burden while enabling more agile implementation of new features and content.

A company representative said, “This partnership with Ablely is significant in that it links with a vertical commerce platform with 10 million monthly active users,” and added, “We will continue to expand our collaboration with various vertical platforms to simultaneously strengthen the reach and efficiency of our advertising network.”

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