Digital marketing specialist DSMC announced on the 27th that it had won a total of 11 awards at the "And Awards 2025." Hosted by the Korea Digital Enterprise Association, the And Awards is Korea's leading digital industry awards ceremony, recognizing and awarding outstanding digital content and companies throughout the year.
In the digital advertising sector, DSMC achieved consistent success, winning awards in six categories: AI, ARCHITECTURE, GOVERNMENTS & NGO, IT, LIFE, and VIDEO CONTENTS. In particular, the company was recognized for its technology-based content production capabilities in the AI and IT sectors.
SK Magic's Gold Award-winning "One Coke Plus, the Secret of the Ice Factory" campaign took home two awards in the ▲LIFE and ▲IT categories. Its unique approach combines AI-based 3D animation with interactive elements to visualize the product structure as a worldview and encourage consumer engagement. Space V's "The Formula for Finding a Temporary Home, SamSamM2" campaign also won two awards in the ▲LIFE and ▲VIDEO CONTENTS categories. The campaign's success stemmed from its targeted creator selection and narrative delivery of the brand message.
In addition, ▲SK Telecom's 'Sparrow Family Story Air' (AI) ▲Binggrae's 'Secret Semester' (AI) ▲Lotte Construction's 'Okerotkae' (ARCHITECTURE) ▲Ministry of Patriots and Veterans Affairs·GS25's 'Message from 1919' (GOVERNMENTS & NGO) won silver awards, achieving a total of 11 awards.
A DSMC official stated, “The core of this achievement is the structure that designed creators around brand IP and increased execution speed and scalability with AI,” and added, “We plan to expand the campaign structure beyond agency to design for client growth in the future.”
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