ROOTRIX, a tree distribution platform, announced on the 27th that it has secured 4.5 billion won in Series A funding. New investors included CJ Investment, IBK Industrial Bank of Korea, and the Korea Banking Association Youth Entrepreneurship Foundation (D-Camp), along with follow-up investment from existing investor Smilegate Investment.
Rootrix is a tree distribution startup that has achieved cumulative sales of KRW 8.5 billion through 102 landscaping companies, leveraging data from over 700 specialized tree farms. The platform uses a data-driven system to address supply and demand uncertainties arising in landscaping projects, such as unit price fluctuations, quality inconsistencies, and delivery delays, thereby providing a stable tree procurement environment.
With this investment, Rootrix plans to expand its services to small and medium-sized landscaping contractors, building on its experience with major construction companies like Maple Zai Apartments and Haesley Nine Bridges Golf Course. The company plans to complete a system within the first half of the year that will deliver trees of proven quality on time, based on simple tree quotation requests via KakaoTalk.
“Our goal is to turn the variables of landscape trees into manageable constants,” said Ahn Jung-rok, CEO of Lutrix. “We will support small and medium-sized landscape construction companies so that they can focus on their core business without worrying about price and delivery.”
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