Service robot company VD Robotics announced on the 3rd that it will operate a pop-up store for its outdoor performance wearable 'Hypershell' at the first CU Running Station Signature store in Yeouido, Seoul, in collaboration with CU, a convenience store operated by BGF Retail.
Hypershell is a wearable robotics device powered by AI that augments and controls power as needed based on the user's movements, helping users move faster and further during outdoor activities. The pop-up store is designed to provide customers who enjoy outdoor activities like running and cycling with a hands-on experience with the product. Located near the running and riding courses and picnic zone at Yeouido Hangang Park, it is strategically positioned to expand foot traffic and potential customer engagement.
The pop-up store will be set up in the runner lounge on the second floor of the store, and the Hypershell X Ultra and Pro models will be available for on-site experience and rental by the hour. The Hypershell X Ultra weighs 1.8 kg excluding the battery, has a maximum output of 1000 W, and can travel up to 30 km per battery, while the Hypershell X Pro weighs 2 kg excluding the battery, supports a maximum output of 800 W, and a travel distance of 17.5 km.
You can select the desired time and model for rental through Naver Reservation, and the reservation site can be accessed through the Pocket CU app and Hypershell official website.
“Hypershell is a cutting-edge wearable robot that uses AI to read the user’s movements and provide immediate assistance. You can truly experience its value through direct experience,” said Shin Yong-min, marketing team leader at VD Robotics. “Starting with this Yeouido pop-up, we will expand our marketing activities to allow users to experience Hypershell’s innovative performance through various experiential stores.”
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