Refield attracts 11 billion won in investment

Refield, a hair loss and scalp care brand developed by Constant (CEO Geun-sik Jeong), announced on the 3rd that it has secured 11 billion won in funding. This round was led by Korea Investment Partners, with participation from existing investors Amorepacific and Hana Ventures, as well as KT Investment, Laguna Investment, and D.Camp.

Investors focused on Refield's growth structure and execution capabilities, rather than short-term performance. Investors who have been with the company since its inception highly valued its business strategy, which organically linked products, data, and branding, and the operational capabilities that translated these strategies into results, and decided to reinvest.

Refield has established a unique niche by defining hair loss and scalp care as "daily routine care," not "treatment." Moving beyond the fragmented approach of hair loss shampoos, Refield has developed a systematic scalp care approach based on proven cADPR ingredients and over a million accumulated data points. Furthermore, it has established a routine care structure that utilizes an AI-based scalp scanning device to allow consumers to check their scalp condition in their daily lives and use customized products.

The results are also visible. Refield has achieved more than threefold sales growth for the past two consecutive years, maintaining high repeat purchase rates and top rankings in its category across major distribution channels such as Olive Young and Hwahae. The company aims for more than threefold growth this year.

Refield plans to expand beyond Korea into global markets with high scalp care demand, including North America, Japan, and Southeast Asia. In the long term, the company aims to expand into a lifestyle brand focused on scalp and hair. The investment will be strategically used for advancing patented ingredient-based scalp care technology, global expansion, recruiting key talent, and marketing efforts to strengthen brand credibility.

Constant CEO Jeong Geun-sik stated, “This investment is a market assessment that Refield’s long-term brand strategy can build consumer trust,” and added, “We will provide a scalp care experience that allows people to feel real changes and continue to grow as a brand that is chosen in the global market.”

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