Featuring (CEO Ji-Hoon Jang) announced on the 5th that it participated in the mobile exhibition 'MWC 2026' held in Barcelona, Spain from March 2nd to 5th and showcased its global influencer data analysis capabilities.
MWC is an international information and communications technology (ICT) exhibition, featuring approximately 2,900 companies from over 200 countries, serving as a platform for sharing the latest technologies and industry trends. This year's event saw the launch of the Seoul Integrated Pavilion, featuring innovative Seoul-based companies. Featured was selected as a participant in the global expo for the Baby Unicorn Development Project, a program promoted by the Korea Technology Finance Corporation (KOTIB).
During the exhibition, Featuring showcased solutions based on its proprietary data engine, "Featuring AI," which analyzes 18 million influencer channels and over 400 million pieces of social media content in real time. This technology was applied to "Featuring," which automates the entire process from influencer search and collaboration proposals to campaign execution and performance measurement, and "Featuring Enterprise," a customized social data analysis platform for businesses. Both solutions were demonstrated in English.
In particular, "Featuring Enterprise" emphasized its ability to develop system integration (SI) solutions tailored to the corporate environment, drawing interest from companies seeking to expand into overseas markets. Featuring also shared a case study on establishing a global marketing strategy based on social big data, leading to various collaborative discussions on-site.
CEO Jang Ji-hoon stated, “Participating in this MWC has provided us with an opportunity to showcase our technology and solutions on the global stage,” and added, “We plan to expand our partnerships with North America, Europe, and Asia in the future to fully launch our overseas business.”
Featuring currently provides its "Featuring" and "Featuring Enterprise" solutions to approximately 16,000 companies across various industries, including fashion, beauty, and travel. In 2024, it launched "Featuring Japan," a localized version tailored to the Japanese market. Late last year, it established a Japanese subsidiary to expand its business in Asia.
In the global marketing tech industry, competition among companies leveraging influencer data-driven automation solutions is intensifying.
- See more related articles
You must be logged in to post a comment.