4910, a men's fashion platform operated by style commerce company Able (CEO Kang Seok-hoon), announced on the 5th that it is shifting its platform identity to 'brand-centered' and strengthening its content-based curation strategy.
This reorganization focuses on reorganizing product lines around brands and enhancing the quality of the shopping experience by placing sensible style content at the forefront of the app and website. From designer brands to global fashion giants, the platform offers a diverse range of content that showcases the unique characteristics and identities of individual brands, creating a shopping environment that reflects consumer preferences and individuality.
The UI/UX renewal adds a dedicated brand content area to the main screen, with features like lookbooks and snap images designed to intuitively convey the brand identity. The home screen curates information on new brand openings, new product launches, and popular items by category, enhancing visual appeal.
Each brand's "Home" screen now features a new section featuring seasonal lookbooks and photoshoots. New customers can quickly understand the brand's characteristics, while existing customers can check out new product launches and various styling information. Furthermore, the existing integrated "Rankings" tab has been improved by separating it by brand and shopping mall, allowing for a clearer overview of popular products and brand rankings. For new brands, a section has also been created to introduce their history, values, and signature products.
A 4910 official stated, “Through this reorganization, we plan to expand our customer-tailored brand and product lineup,” and “We plan to continue to enhance the platform environment to help brands and consumers form emotional bonds and achieve increased sales.”
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