
Joonggonara announced on the 5th that after analyzing transaction data on its platform for approximately two months from January 1 to February 28 of this year, transactions of real assets such as gold and silver, limited edition collectibles, and items with scarcity and liquidity such as memory RAM increased.
Analysis results show that the continued preference for safe-haven assets has led to a significant increase in trading in gold-related products. During the same period, searches for "gold bars" increased 88% year-on-year, and the number of transactions increased 222%. Furthermore, searches for "silver bars," a product with limited supply in the domestic market, increased 776% year-on-year, and the number of transactions increased by over 600%, confirming increased demand.
Transactions of rare and highly resellable collectibles and luxury goods also saw growth. Transactions in hobby and collectible categories, such as limited-edition figures, Lego, and various merchandise, increased by 186% and transaction value by 225% year-on-year. Imported luxury goods also saw a more than 70% increase in both transaction volume and transaction value.
Another key feature is the expansion of the range of transaction items. Driven by the rise in memory semiconductor prices driven by the growth of the artificial intelligence (AI) industry, transactions related to DRAM, known as "RAMtech," which involves trading DRAM from an investment perspective, have also increased significantly. In fact, searches for RAM-related terms such as "memory," "DDR4," and "DDR5" in January and February of this year increased by up to 7.6 times compared to the same period last year, and the number of transactions related to these products also increased by up to nine times.
Joonggonara analyzed this trend, noting that secondhand transactions are increasingly being used as a means of securing liquidity for personal assets, beyond simple consumption or disposal. In particular, amidst rising prices and ongoing economic uncertainty, the company explained that the growing trend toward practical consumption and asset management, particularly among the 2030 generation, is driving an increase in transactions of products with high potential for value preservation.
A company representative explained that with the ongoing high prices, second-hand transactions are moving beyond simple consumption and becoming a practical asset management method, and stated that they will continue to improve the platform's trading environment to ensure that users can trade safely while complying with regulations.
In the second-hand market, with the recent increase in trading of real assets and rare commodities for investment purposes, interest in the asset trading functions of peer-to-peer trading platforms is also growing.
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