Incross (CEO Son Yoon-jung), an integrated marketing company affiliated with SK Networks, announced on the 9th that it has secured the right to operate digital signage advertisements at Blue Hands stores nationwide, the official maintenance network of Hyundai Motor Company.
On the 4th, Incross signed a three-party business agreement with SK Broadband and the Hyundai Maintenance Franchise Association for collaboration on the "B tv OnAd" advertising media business. Through this agreement, Incross will exclusively operate "B tv OnAd" digital signage advertising installed in 814 Blue Hands stores nationwide.
"B tv OnAd" is SK Broadband's digital advertising solution that enables the delivery of a variety of content, including videos, images, and text, via in-store displays. Incross plans to integrate this medium with its video advertising platform, "Darwin," to deliver customized, targeted advertising to auto repair shop customers.
In particular, Blue Hands plans to leverage the long wait times at its stores to increase customer engagement and provide useful content linked to vehicle management information and maintenance tips, while strategically placing regionally tailored advertising and related product and service ads. This strategy aims to provide an efficient and highly satisfying advertising experience for both advertisers and customers.
This agreement is considered a collaborative model that combines Incross's digital advertising operations capabilities, Bluehands' nationwide network, and SK Broadband's technological infrastructure. Building on this partnership, Incross plans to focus on digitizing offline spaces and creating new advertising revenue models.
Incross's Idealization of Commerce & Media Business Division Director stated, "By securing Hyundai Bluehands stores nationwide as advertising media, we will provide optimized targeted advertising to auto repair customers and build a model that provides value to advertisers, stores, and customers alike."
Incross will continue to improve operational efficiency through advertiser acquisition and data-driven advertising effectiveness analysis, and is also considering expanding its offline advertising business based on digital signage.
As the customized offline advertising market utilizing digital signage has expanded, collaborative models between advertising platforms and store networks are gaining attention.
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