AI-based fulfillment company Wikip (CEO Jang Bo-young) announced on the 9th that it is participating as an official partner in the 'Star Delivery' program, a guaranteed delivery service of Gmarket and Auction.
Through this collaboration, sellers operating on Gmarket and Auction will be able to operate a fast delivery system that allows same-day shipping and next-day delivery by utilizing WeKeep's fulfillment service.
Star Delivery is a guaranteed delivery service operated by Gmarket, with the basic principle of delivering products on a specified date. This service is divided into two types: "Fulfillment Star Delivery," operated through Gmarket's own fulfillment centers and partners, and "Seller Star Delivery," managed directly by sellers through collaboration with external logistics companies. WeKip will participate in the "Fulfillment Star Delivery" segment, providing logistics services to sellers.
WeKip has built a fast delivery operation system centered around its proprietary AI-based fulfillment system, "FBW." Through various technologies, including "PrePack," which analyzes order data to predict shipping demand in advance, "Reserved Order," an automated stocking request system, and "FIS," which manages inventory movement and replenishment, the company is reducing shipping times and improving operational efficiency. These technologies were recognized for their technological prowess by being selected as the 8th Excellent New Logistics Technology by the Ministry of Land, Infrastructure and Transport in 2025.
Additionally, WiKip has established an API integration system with major e-commerce platforms, enabling sellers to implement logistics services without complex system changes. Existing WiKip customers can utilize their existing inventory for Star Delivery, minimizing additional stocking processes.
According to operational data released by Gmarket, products eligible for Star Delivery tend to see increased conversion rates and average sales. Notably, the proportion of weekend orders has also increased since the introduction of guaranteed weekend delivery. Analysis suggests that the dedicated badge display, search filters, and priority display features will increase product exposure, leading to additional sales growth.
Jang Bo-young, CEO of Wikip, said, “The key to a fast delivery service is not simply delivery speed, but data-based prediction and operational capabilities.” She added, “By operating the Star Delivery service in cooperation with Gmarket, we will reduce the logistics burden on sellers and support an environment where they can focus on sales activities.”
As competition in the e-commerce market intensifies for delivery speed and guaranteed delivery, the adoption of AI-based fulfillment and 3PL logistics solutions is rapidly expanding.
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