Yanolja (CEO Lee Soo-jin) celebrated its 21st anniversary by announcing "Yanolja 3.0," a new growth strategy tailored to the AI era. Founded in 2005, Yanolja has been driving the digital transformation of the domestic and international travel and leisure industries through technology-driven service innovation for the past two decades.
Yanolja, which focused on survival and foundational development in its early days ("Yanolja 1.0") and achieved rapid growth through mobile-centric innovation ("Yanolja 2.0"), is now entering a new phase responding to AI-driven industry restructuring. "Yanolja 3.0" aims to strengthen its identity as a global travel tech company and concretize its future strategic direction. Its core values include "customer-centric," "technology leadership," and a "one-team organizational culture," pursuing both technological innovation and differentiated customer experiences.
To achieve this, Yanolja reorganized its leadership structure in December of last year. Choi Chan-seok was appointed CEO of Business Strategy and Management, Lee Jun-young was appointed CEO of Enterprise Solutions, and Lee Cheol-woong was appointed CEO of Consumer Platform. This appointment enhanced the expertise of each business area and established a structure that fosters organic collaboration.
CEO Lee Soo-jin stated, "AI is changing industry standards much faster than the mobile transition," adding, "Yanolja's goal of technological innovation is to make travel easier and more convenient for users around the world." She continued, "We will spread the value and happiness of travel to the global market."
In recent years, the travel and leisure industry has emerged as a key competitive edge in providing personalized travel experiences through AI and data-driven services.
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