A survey conducted by lifestyle platform Today's House on approximately 700 users revealed that a high percentage of users use their beds for various purposes other than sleeping.
The survey results showed that 62.6% of respondents actively use their beds for purposes other than sleep. Among them, 36% said they spend "30 minutes to an hour" in bed for activities other than sleep, while 33.4% said they spend "more than an hour" in bed.
By household type, this trend was even more pronounced among two-person apartment households and newlyweds. In both groups, 39.7% of respondents reported spending more than an hour in bed, a figure higher than the overall average. This demonstrates that, especially among younger generations, the bedroom is increasingly being used as a living space for couples to enjoy leisure time together, transcending mere sleeping.
Activities in bed were also closely linked to smart device use. Smartphone use in bed was the most common response (78.4%), followed by watching video content (66.6%). Other activities included resting (34.4%), reading (21.8%), and talking and making phone calls (14.5%).
In particular, differences in video content consumption patterns across household types were identified. 78.7% of two-person apartment households and 82.1% of newlyweds reported watching videos in bed, a rate higher than the overall average. Some analysts suggest that this suggests a growing trend of "bedroom cinema" lifestyles, where younger generations use their beds as sofas to enjoy TV or OTT content.
This lifestyle shift has also impacted bedroom furniture arrangements. The most common bedroom furniture (multiple responses allowed) was a side table (66.2%), followed by a wardrobe (57.6%), a dressing table (55.3%), and a TV or monitor (35.7%).
Among newlywed households, the percentage of TV and monitor ownership was 38.9%, higher than the overall average. However, the percentage of closet ownership was 41.2%, approximately 16 percentage points lower than the average. This is interpreted as reflecting the recent trend among newlyweds to create separate dressing rooms to separate storage space and to designate bedrooms as spaces for relaxation and entertainment.
A representative from Today's House explained that with the proliferation of smart devices, beds are evolving beyond simple sleeping furniture into personal spaces for relaxation and hobbies.
In recent years, the interior design industry has seen an increase in demand for bedroom furniture and home entertainment products in line with lifestyle changes that see bedrooms being used as spaces for relaxation and content consumption.
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