Synol (CEO Minji Kim), a social platform company for the middle-aged and older generation, announced on the 5th that it signed a memorandum of understanding (MOU) with the Korean Women Doctors Association (Chairperson Soyeon Park) to strengthen cooperation.
This agreement aims to link health information and social networking services for middle-aged and older women. Under the agreement, members of the Korean Women's Medical Association will receive certain benefits when using Synol's premium matching service, "Syrup Inyeon."
Additionally, the two organizations plan to promote various joint programs, including seminars, forums, and lectures on the health management and social activities of middle-aged and older women.
Shinol operates the social community platform 'Shinol', the dating app 'Syrup', and the premium matching service 'Syrup Inyeon' targeting middle-aged and older people.
The Korean Women's Association of Oriental Medicine (KWAM) is a professional organization of women doctors of Oriental medicine, founded in 1965. This year marks its 61st anniversary. It was recognized as a corporate body in 2013 and currently boasts approximately 7,000 active members.
Kim Min-ji, CEO of Shinol, said, “For middle-aged and older women, health and interpersonal relationships are closely related to life satisfaction,” and added, “Through collaboration with the Korean Women Doctors Association, we will strive to provide our members with trustworthy health information and opportunities for social interaction.”
The two organizations plan to begin operating joint programs in the first half of this year, and Synol plans to continuously expand the scope of its cooperation with professional organizations.
Meanwhile, as the community and lifestyle platform market targeting middle-aged and older adults expands, service models that combine health information and social networks are attracting attention as a new industry trend.
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