The "X2E (X-to-Earn)" model, which connects users' everyday activities with revenue, is emerging as a next-generation app tech trend worldwide. Global platforms like the UK's Sweatcoin and the US's Brave Browser have secured tens of millions of users by rewarding them with virtual assets simply for walking or web surfing. The app tech market has moved beyond simple point accumulation and entered the phase of blockchain-based "digital assetization."
According to global market research firms, the blockchain-based rewards market is experiencing double-digit growth every year. Users are increasingly focusing on the ownership and usability of the tokens or NFTs (non-fungible tokens) they receive, in addition to the amount of rewards. In line with this trend, platforms with advanced Web3 systems, such as COQUIZ, SuperWalk, and THE POL, are leading the market in Korea.
COQUIZ is a leading platform that utilizes the "Quiz-to-Earn" approach, where knowledge becomes an asset. Its platform rewards users for solving various quizzes on finance, current affairs, and history. As of Season 104, the accumulated prize pool has surpassed 300 million won. To enhance the utility of NFTs, COQUIZ has introduced the "Connut NFT Multi-Holding Effect." This system increases in-app item rewards by 10% and season prizes by 0.1x based on the number of NFTs a user owns. Furthermore, COQUIZ is expanding digital rewards into offline experiences through physical product giveaway events utilizing the Connut IP.
SuperWalk operates a Move-to-Earn (M2E) model that rewards users with virtual assets based on their walking activity. Users purchase or rent NFT shoes, wear them, and walk while receiving rewards in its own tokens. SuperWalk has developed a sophisticated token economy where rewards vary based on NFT grade and ability, and is expanding its ecosystem through partnerships with various companies.
"THE POL" offers survey and campaign participation rewards based on the Metadium blockchain. All survey results and reward details are recorded on the blockchain, ensuring transparency. Tokens received as participation rewards can be exchanged for gift cards in the in-app store or redeemed for cash on a virtual asset exchange.
Industry insiders believe the competitiveness of blockchain app tech lies in its sustainable reward structure and the usability of digital assets. Moving beyond the simple point-based payment system of the past, empowering users to participate as owners of the ecosystem is becoming the global standard.
Meanwhile, "Koquiz," operated by Irreplaceable Company, is growing based on a Q2E model that rewards users for engaging in knowledge activities. The company offers differentiated services that allow users to extend their digital asset experience into the real world through an advanced NFT system and rewards linked to real-world assets.
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