Lee Jung-dae, CEO of Message House , a PR and content marketing strategy consulting firm, has published a new book, "It Works! AI Top Exposure." This book explores the changing ways information is consumed and the corresponding strategies companies are adopting, driven by the recent proliferation of AI-powered search environments like ChatGPT , Gemini , and Google AI Overview.
Lee Jung-dae, CEO of Lee Jung-dae, explained that while traditional search engine optimization (SEO) focused on ranking high in search results and driving clicks, the new era requires an "AI Information Engine Optimization (AIEO)" strategy, which enables AI to select and cite relevant content when generating answers. This strategy goes beyond simply listing keywords and instead involves designing content in a format that allows AI to quickly understand information, such as a clear answer structure, summaries, tables, lists, and FAQs.
The CEO highlighted strategies corporate marketers should immediately implement in their work, including writing questions-centered rather than keyword-centered, placing key summaries at the top of content, and providing objective evidence and sources for brand claims. Drawing on his experience at global PR firms Edelman and Weber Shandwick , he emphasized that communication isn't simply about crafting good sentences, but about building a consistent messaging system.
This book systematizes the perspectives on AI content strategy consistently accumulated through LinkedIn newsletters. CEO Lee Jung-dae uses LinkedIn not just as a simple social network, but as a training ground for redefining expertise and assessing market reactions. He also presents changing writing rules for the AI era.
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🏷️ [AI Recommended Tags]: Tags: AIEO, artificial intelligence, content marketing, search engine optimization, SEO, Message House, digital strategy, brand positioning, generative AI, LinkedIn, information architecture design, AI search, business communication
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