Team Cookie (CEO Taejun Ryu), a PR firm specializing in tech startups, announced on the 13th that it has signed a strategic memorandum of understanding (MOU) with Maeum Investment, an accelerator that provides startup education and investment support, to revitalize the startup ecosystem.
Through this agreement, both companies have agreed to support early-stage startups in addressing various challenges they face during their growth process, leveraging their respective expertise. The plan is to establish a support system that extends from the formulation and execution of business strategies to the scale-up stage by integrating entrepreneurship education, networking, incubation, and investment support with PR and branding strategies.
Furthermore, the two companies plan to pursue a "cross-border Go-To-Market" collaboration model that supports domestic startups' overseas expansion while also assisting foreign companies in entering the domestic market. This will provide a strategic entry platform for startups preparing for global expansion and support two-way market expansion.
Maum Investment is an accelerator established in 2022, a startup support organization designated by the Ministry of SMEs and Startups, and a Kibo Angel Partner. It has been investing in early-stage startups, young entrepreneurs, and social ventures aimed at solving social problems. Furthermore, having been selected for the 'NVIDIA Inception VC Alliance' in 2025, it is supporting the overseas expansion of domestic startups by collaborating with global technology networks.
Founded in the same year, Team Cookie is a company that provides PR and communication strategies primarily to tech startups. It was co-founded by CEO Ryu Tae-jun, formerly of LG Electronics and a CBS reporter, and Vice President Lim Ki-tae, who possesses marketing experience for the global K-food brand 'Buldak'. Based in Korea, the United States, and Singapore, the company supports the brand strategies and communications of various tech companies and startups.
Team Cookie has collaborated with startups in various industries, including AI, Web3 games, security, legal tech, edutech, entertainment tech, HR tech, fintech, healthcare, and K-beauty, and is also building partnerships with short-form MCNs, retail commerce platforms, and global venture capital firms. In addition, it serves as the Vice President of the International Association for AI Ethics (IAAE), participating in activities to promote AI ethics, and has won multiple awards at the 'Agency Awards 2025' organized by a global communications media outlet.
“It is meaningful to collaborate with a PR firm specializing in startups,” said Kwak Jin-woo, CEO of Maum Investment. “Through this collaboration, we will create an environment where startups can focus on their business operations and continue to serve as partners who grow together.”
“There are quite a few startups that have technological competitiveness but are not sufficiently evaluated in the market,” said Ryu Tae-jun, CEO of Team Cookie. “Through this collaboration, we plan to narrow the gap between technology and the market and support them so that they can lead to tangible business results in the global market.”
In the startup industry, an "integrated growth support model" that combines investment and incubation with PR, branding, and global market strategy is gaining attention as a key element in enhancing the competitiveness of early-stage companies.
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