NC AI (CEO Lee Yeon-soo), a company specializing in multimodal AI, announced on the 13th that it is building an integrated support ecosystem connecting game production, market validation, and publishing by utilizing its Barco game AI. This strategy focuses on a systematic support model that links the entire development process with actual market entry opportunities, going beyond the simple provision of AI technology.
The core objective is to enhance production efficiency for small and independent developers and lower initial market entry barriers. To this end, NC AI has established various institutional support measures to reduce the economic burden faced by developers with limited capital and manpower.
First, if a game developed using Barco Game AI is released on the App Store or major platforms, marketing costs in the form of incentives will be supported. Games that demonstrate proven performance after launch will be provided with opportunities for in-depth market testing using the NC Mobile Casual Center, and can utilize testing and analysis environments that are difficult for developers to perform individually, based on data and analysis know-how.
In addition, the possibility of publishing cooperation with NC is reviewed for outstanding projects. Games whose competitiveness is confirmed through market testing will undergo an internal review and be able to utilize NC's global publishing infrastructure and marketing capabilities, thereby securing the opportunity to proceed to global commercial service.
The background behind NC AI establishing this support system lies in the structural problems of the mobile game market. Due to prolonged development periods and rising production costs, small and medium-sized developers face shortages of funds and resources, and encounter difficulties in the process of realizing their original plans.
Barco Game AI is an integrated solution that supports the entire game development process, including 3D asset creation, sound and voice production, and translation, allowing developers to reduce the time and cost spent on repetitive production tasks and focus on core development areas.
NC AI aims to establish a virtuous cycle that connects the maximization of game production efficiency, market penetration, and global service expansion, rather than limiting AI to a mere production tool. This demonstrates NC AI's direction that AI technology must integrate with the industrial ecosystem to support business growth.
Lee Yeon-soo, CEO of NC AI, stated, “It is important to create an environment where developers with creative ideas can challenge the market,” adding, “Based on Barco Game AI, we will build a sustainable game ecosystem that reduces production burdens and allows developers to focus on experimentation and challenges.”
Meanwhile, as the adoption of AI-based game production solutions expands, the production efficiency and potential for global market entry for small and medium-sized game companies and indie developers are gradually increasing.
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