MyRealTrip and Trusty Foods, a dog food brand from pet healthcare startup Limpid, are launching a joint campaign to celebrate 'International Dog Day' on March 23. This campaign was designed to promote a culture where dogs and their owners can travel healthily together.
The campaign combines Trusty Foods' brand philosophy of 'Endless Relationship' with MyRealTrip's pet-friendly travel products, running under the theme of 'The relationship with your dog that continues even while traveling.' Customers participating in the campaign who book a pet-friendly hotel on MyRealTrip will receive a welcome kit consisting of Trusty Foods' freeze-dried food upon their stay. This supports dogs in enjoying healthy meals even while traveling.
Both companies expect this collaboration to serve as an opportunity to respond to the surging demand for pet-friendly travel and lead the pet-friendly travel culture. MyRealTrip plans to expand the campaign based on its more than 5 million monthly active users, while Limpid plans to enhance mutual synergy by providing discount coupons to customers who purchase through its online store.
Kim Hee-soo, CEO of Limpid, said, “It is meaningful to be able to expand the brand value of Trusty Food into a travel experience,” adding, “I hope this campaign serves as an opportunity to enhance the value of every moment spent with a dog.” Shim Yeon-ji, Head of STAY at MyRealTrip, stated, “Pet-friendly travel means that dogs enjoy a fun experience as the main participants of the trip,” and added, “Through this collaboration, we will create a culture that considers the happiness of dogs throughout the entire travel process.”
Starting with this campaign, the two companies plan to continue long-term cooperation to spread a healthy pet-friendly culture by continuing joint exhibitions and content campaigns for travelers with pets.
Meanwhile, as the convergence of the pet industry and the travel industry expands, the size of the domestic pet-friendly travel market and the demand for related services are continuously increasing.
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