Hudson AI announced on the 16th that it presented an AI dubbing case in cooperation with LG Electronics at the 'Dialogue with Business Leaders Practicing Co-prosperity' event held at the Blue House on the 10th, attended by President Lee Jae-myung.
LG Electronics is operating the 'AI Super Gap Challenge,' an open innovation program jointly with the Ministry of SMEs and Startups to support the commercialization of technology by domestic AI startups, and six out of the 19 startups selected last February were chosen as outstanding projects. Hudson AI broadcast dubbed versions of K-dramas produced using its AI dubbing solution 'Hudson Studio' to the European region of LG Channel, LG Electronics' global media platform.
Park Hyung-se, Head of LG Electronics’ Media & Entertainment Solutions Business, said, “As a result of collaborating with Hudson AI, we were able to reduce production time by more than 60% compared to the existing method and provide high-quality dubbing in three languages—English, Spanish, and French—while maintaining the original’s acting tone and style. It is significant in that it is a case of actually applying a startup AI solution to a global platform.”
Shin Hyun-jin, CEO of Hudson AI, explained, “In non-English speaking regions, viewers can drop off quickly without dubbing, so the introduction of AI dubbing was necessary.” He added, “With AI-based dubbing, we have secured natural quality, receiving feedback from our English-speaking European subsidiaries that they ‘couldn’t tell it was AI.’”
Hudson Studio is a solution that integrates AI dubbing technologies such as voice separation, speaker separation, STT, TTS, and VC, supporting over 80 languages. It automatically reflects even the subtle emotions and non-verbal elements of the original speaker and automates the entire workflow, from video-to-audio separation to speaker recognition, spoken language translation, speech synthesis, and quality checks. Through this, it was possible to produce 500 hours of broadcast dubbing for 30 dramas in approximately three months.
Meanwhile, as the demand for AI-based media localization technology increases, the market for solutions to streamline multilingual content production for OTT and global streaming platforms is also growing rapidly.
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