Vigloo, a short drama service operated by Spoon Labs (CEO Choi Hyuk-jae), announced that it has introduced the AI-produced dark romance fantasy work 'Bloodbound Luna' to the Korean market.
'Bloodbound Luna' is the first original English-language short drama produced by Bigloo, featuring a fantasy narrative that combines romance and power conflicts set in a world where werewolves, vampires, and hybrids of the two species coexist. The series was first released in the global market on the 10th and has since launched in Korea.
The work is characterized by a departure from the alpha male-centered structure frequently seen in existing short dramas, focusing instead on the growth process of a female protagonist. The story unfolds around an ordinary character who discovers the secret of her birth through a forbidden relationship with a male werewolf, and subsequently grows into a key figure in the conflict between werewolves and vampires.
Biglo actively utilized artificial intelligence technology in the production process of this work. By implementing background creation and visual effects (VFX) based on AI, they reduced the production cost and time burdens typical of the fantasy genre, while also exploring the potential for expanding IP into a new genre.
In addition, Biglo is expanding the production of AI-based short dramas by collaborating with companies that hold various intellectual property rights (IP), such as webtoons, web novels, and games. It is also pursuing joint content production targeting the global market and aims to increase the proportion of AI animation and live-action content to approximately 30% of its total content library by the end of the year.
"A Bigloo official said, 'We verified the potential of using AI in short drama production by confirming initial results from the AI-generated content introduced last year,' adding, 'We plan to continuously expand AI-based production methods to stably supply various IPs in the future.'"
According to market research firm Sensor Tower, Viglu ranked third in sales among domestic short drama applications, recording its highest-ever monthly revenue as of January this year. More than half of its total users are in their 20s and 30s, and it appears that the number of users is increasing, centered around the MZ generation who are familiar with short-form content.
Meanwhile, in the content industry, video production using generative AI and the expansion of the short-form drama market are proceeding simultaneously, leading to an increasing trend of collaboration between related platforms and production companies.
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